Currently Satch uses NameCheap as it's provider for domains and web hosting because the service is fair value for money and suits the type of websites maintained.
Having a website with strong authority not only gives it a higher chance of ranking well in search engines like Google and Bing but has other benefits such as increasing the chance of working with other businesses, and increases it's value should you wish to sell your website or business in the future. You can also use these tools to benchmark against rival companies to see how you compare. And you can use them to monitor your progress as you continually build up your website.
Here's a list of the website monitoring tools currently listed by Satch for you to check out.