Preferred technologies and services

Core behaviours

These are the timeless values that are consistently reiterated in everything does in it's day-to-day operations.

“Functionality first, gimmicks last (if ever).”
Inspirational example: Google Search

“Strive for simplicity, the quality of something digital isn't linked to the number of lines of coding it has.”
Inspirational example: Tesla Self-Driving technology

“Outcompete rival businesses by outinventing and outcreating them, don't try to beat them solely by outoptimizing them.”
Inspirational example: Apple iPhone

“Everything has to start with blue sky thinking, imagine time and money are no object.”
Inspirational example: The World Wide Web!

Keeping most operations in-house

Marketing has always returned to keeping marketing in-house and developing it's own systems to carry out marketing despite trying an array of third-party premium marketing services over the years.


All web designs are custom created in-house. This avoids the bloat that impacts many WordPress themes. A handful of custom plugins have also been created in-house to fill the gap third-party plugins haven't filled.


A simple but reliable local development environment combined with tried-and-tested tools are used to maintain a stable development environment allowing for rapid deployment of new ideas.

Location and markets is based in the UK. It's web servers are located just outside Nottingham, England. All websites target 4 markets; UK, USA, Australia, and Canada. However, visitors are received from around the world.